In a new McKinsey & Company survey of senior executives at companies with revenues of more than $1 billion, we found the average level of annual R&D reallocation is relatively consistent—12.7 to 13.7 percent—regardless of a company’s innovation performance. Click to learn why a steady, consistent level of R&D reallocation year after year is a sweet spot thats highly consistent with successful innovation at scale. While youre on our site, scroll to the bottom of the piece to download a copy of The Eight Essentials of innovation, a new guide to practices associated with top innovators by experts in our Strategy Practice.
Posted on: Mon, 05 May 2014 19:01:56 +0000
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