In fact, for journalism, the technological platform has usually led and the profession has followed. Radio required pioneers like Norman Corwin and Edward R. Murrow to invent the genre of radio news storytelling. A similar evolution took place with television news. With TV and radio, however, the technological platform was protected by a tight regulatory framework (government-issued broadcast licenses) that limited competition and slowed innovation. That might have been bad for the consumer, but it was great for the news business. The big differences today are the speed of change and the investment required on the news side to keep up. Anyone who has labored at a newspaper over the past decade knows that most newsrooms are still struggling to balance the 24-hour nature of the web with the process-heavy workflow of producing a daily print product. Reporters spend most of their time trying to meet a 4 p.m. print copy deadline, instead of producing fluid stories for web readers. Only a handful of news organizations try to produce news that fits well into the 4-inch screen of a mobile phone, even though most data indicates that’s where the majority of news consumption will take place. As the speed with which new devices enter the market increases, the big risk is that many publishers could slip further behind.
Posted on: Sat, 08 Jun 2013 14:26:07 +0000
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