"In the eyes of Facebook, there is a “right way” to build a page. Facebook has designed a system in which the best way to “win” is to appeal to the Edgerank lowest common denominator. Unlike other networks where you can do whatever you like and succeed based on your brand, the merit of your content, or your storytelling, Facebook has built a system in which the only way to get visibility is to acquire the social signals they deem important, or pay for it. This leads to the degradation of the entire platform as law firms begin posting “Like if you love Fridays” and realtors posting cat photos."
Posted on: Sun, 28 Jul 2013 11:28:00 +0000
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