In the past, SEO was all about ranking well for your desired search terms and inbound link building. Over the past few years, the SEO landscape has changed dramatically. These days, ranking well for your keywords and building high-quality inbound links are still important, but its also important to utilize additional means such as social media, optimized local search, etc to drive quality visitors to your website and achieve the ultimate goal - to convert them into customers. If you are working with (or considering) an SEO professional that can only talk about keyword rankings and link building, then you can be sure that you are are not dealing with an SEO professional.
Posted on: Tue, 22 Jul 2014 21:21:08 +0000