In this episode of #ThisOldMarketing, Robert and Joe weigh in on - TopicsExpress

In this episode of #ThisOldMarketing, Robert and Joe weigh in on Story Worldwide’s recent acquisition by Next Fifteen and question whether Omnicom’s recommendation on shifting a big percentage of TV ad budgets to online video is a smart one. They also reflect on the meteoric growth of branded content at The Huffington Post, and take issue with one PR practitioner’s rant about the death of traditional journalism. Other rants cover the controversy surrounding an article on the role of journalists in brand journalism’s evolution and a video from author Harlan Ellison on “getting paid.” The TOM example of the week explores a clever way space travel was marketed to the public.

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