Interesting history behind Mission Hills Oculus... Mission Hill’s decision to raise the price to $70 for the 2004 vintage very likely accelerated the sales of the wine. Earlier vintages sold between $35 and $50 a bottle, and sold relatively slowly. Mission Hill’s marketers scored with the psychology that drives wine collectors and high-end restaurant wine lists by giving the wine a premium price and luxury packaging. The soon to be released 2005 will sell for the same price. johnschreiner.blogspot.ca/2008/08/oculus-breaks-out.html
Posted on: Tue, 16 Sep 2014 22:41:06 +0000
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