Internships in Kenya Vacancy: Online Marketing Intern About Ringier: Ringier Kenya is poised to be the hub serving our East African expansion, bringing quality digital products to the sub-region. It was founded in December 2010 with rupu as its flagship brand and has grown to become Kenya’s largest and most successful eCommerce platform. It also runs Pigiame a horizontal classifieds platform currently functional across East Africa.Description: Our Ideal hire is one who would manage advanced, dynamic and high-performing SEM activities, he/she should be a relentless A/B tester and a quick thinker overall. This person will be responsible for planning, optimizing, implementing and analyzing paid online marketing activities. The intern will report to the Online Marketing-(Paid Channels Officer). Responsibilities: Manage a sizeable pay-per-click search marketing budget while creating programs serving all divisions/brands through all relevant paid channels (Google & Facebook) SEM performance tracking, analysis and reporting SEM budget planning and recommendations. Create ad copy and perform keyword research, analysis and optimizations Partner with all disciplines to ensure consistent messaging and promotion through all search channels, including product development, content generation, social media managers, direct marketing, and customer service Work closely with product marketing and corporate marketing teams to develop a deep understanding of our products and business to drive winning keyword strategies. Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements of the relevant websites Provide weekly & monthly reporting and answer results questions on-demand. Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis Stay current with changing technologies and guidelines to continually improve our internet marketing initiatives and achieve greater results. Support other marketing activities and promotions as needed or assigned Desired Skills & Experience Background required: Bachelor’s Degree in Marketing/ IT or a related field. Previous experience in working in an online marketing department is a plus. Google Adwords& Analytics experience is a must. Google Certified Professional preferred. Familiarity with social media marketing channels like Facebook, twitter is a plus. Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations. Excellent verbal and written communication, presentation and interpersonal skills Ability to interact and manage expectations of clients, internal departments and management. Excellent data analysis skills and strong computer proficiency required. Strong computer skills, including knowledge of Google Drive Suite, Excel, Word, and PowerPoint. Strong analytical and organizational skills and highly detail oriented habits Ability to work on multiple tasks and ability to meet deadlines Professional attitude and appearance Fast learner with strong problem solving skills Must be a team player Personal Attributes: Smart, creative and innovative Negotiating and networking skills Problem solving and conflict management Honest and strong work ethics and integrity Self-disciplined, able to work to deadlines Excellent time-management skills Team work Sense of humor Send cvs to [email protected]
Posted on: Mon, 04 Aug 2014 04:54:11 +0000
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