Is it too little too late for the overpriced, pretentious retailer to survive CEO Michael Jeffries ignorance? In every school there are the cool and popular kids, and then there are the not-so-cool kids, he says. Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people dont belong [in our clothes], and they cant belong. Are we exclusionary? Absolutely. We hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We dont market to anyone other than that.” - Michael Jeffries, CEO of Abercrombie & Fitch
Posted on: Sun, 24 Nov 2013 22:49:03 +0000
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