"It wasn’t long ago that Special K was selling us on the idea that we could “drop a jean size in two weeks” by replacing meals with cereal, shakes and their other food-ish products. In fact, the cereal has long been marketed as a weight loss/weight maintenance plan. ... When we let ourselves to be charmed by the smoke and mirrors of these ads, we are buying into a corporate strategy that appropriates messages of body acceptance and media literacy for profits—profits that directly reinforce the systems of oppressions that these movements are working hard to overthrow. Special K asks, “What will you gain when you lose?” Here’s a thought: How about we lose this disingenuous bullshit marketing so that real health and acceptance movements can gain the visibility and support they deserve. K?" -- The brilliant Claire Mysko thefrisky/2013-09-04/the-wolf-in-the-cereal-bowl-how-special-k-and-other-companies-co-opt-body-acceptance-to-sell-body-shame/
Posted on: Wed, 11 Sep 2013 08:11:38 +0000