Job/Position: Online Marketing Assistant Work Level: Junior Department: Marketing Manager: Jason Johnson Job Description In the Online Marketing Assistant position, you will be expected to assist with the management of online marketing activities including, but not limited to social media, web content, SEO and PPC. You will be expected to researchwebsite content, SEO content, press release and other miscellaneous content as required. It will be your responsibility assist with updating all social media accounts across the Cupid Media brand. You will also be required to carry out competitor and market research analysis when required. General Tasks: • Ensure you regularly update the Daily Task sheets. • Update Mumbuaweekly of tasks completed, tasks to be worked on/ pending and any other updates - every Monday • Research and source Quotes, Dating Tips and images relevant for each Site under the direction of Mumbua. Site Communications: Email Communications – Internal & External Mail o Email Creative Upload o Email Promotional activities o Email Scheduling & Implementation o Understanding of aspects involved in launching and managing email promotions. Content - SEO o SEO Content Research Social Media: General o Maintenance of Social Media Accounts. o Writing content for Social Media. o Social Media Content Scheduling in Hoot Suite. o Daily Social Media activity monitoring for unusual issues/negative feedback/comments etc. Google + o Page Content o Image Sourcing/Video Content Sourcing o Conduct social polls – encourage user interaction o Quote sourcing & attribution o Tips & advice updates o EOM Reporting Spreadsheet Update Facebook Page Content o Facebook Page Monitoring of user activity o Facebook Post Response o Facebook Activity & Communications – encourage user interaction o Image Sourcing/Video Content Sourcing o Conduct social polls – encourage user interaction o Quote sourcing & attribution o Tips & advice updates o EOM Reporting Spreadsheet Update Pinterest Board Content o Image Sourcing for each Board o Ensuring all images are # with relevant keywords Competitor Review | Market Research o Blog Reviews o Image Reviews o Idea generation o Keeping abreast of Festival & Event calendars – for Social Commentary o EOM Competitor Review – Social Media Spreadsheet Update Brand Reputation Management: Monitor Google Alerts on a daily basis. In case a negative review is found, creation of appropriate response and updates to the Negative Reviews & Complaints spreadsheet. Update Jason when spreadsheet needs review. Please post response once approved. Research for relevant press release topics. Evaluation: The quality of all written content. The effectiveness of social media in supporting business growth. Cleanliness of the office at all times. Timely completion of tasks and provision of updates to Mumbua. Effective implementation of set tasks. Accurate completion of spreadsheets and EOM Reporting Sheets. Initiative for Content Creation and Updates to Social Media plan. Requirements: The ideal candidate will possess: A degree in/or currently studying Marketing, Communications or Public Relations (or a related discipline). An understanding and appreciation of online marketing. An understanding of social media channels and platforms. Excellent written and verbal communication skills. Good computer skills. The following attributes/skills would be advantageous: Previous experience or exposure to Hoot Suite. Previous management of social media pages. Ability to prioritize, meet deadlines and multi-task. Knowledge or intern experience from a similar role. send Cvs to applications@flexi-personnel job to be filled ASAP!!!!
Posted on: Tue, 11 Mar 2014 08:44:25 +0000
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