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Join us for TWO free digital marketing webinars this June! REGISTER VIA: imadigitalmarketer/freewebinar/ WEBINAR 1 GLOBAL DEMAND FOR FILIPINO DIGITAL MARKETERS GROWING Date: June 18, 2013 Time: 7pm (Manila time) - Success stories of Filipino Digital Marketer Freelancers - Global demand for Digital Marketers - Growing number of Filipino Freelancers on platforms like Elance - Profile of Filipino freelancers and how to tap them - Profile of global companies looking to hire freelancers and how to "sell" yourself to them Speaker: Kjetil J. Olsen Vice President, Elance Europe As Vice President of Europe, Kjetil has the strategic and operational responsibility for growing Elance’s footprint in the European market. Prior to joining Elance, Kjetil was a Group Director at StepStone, Europe’s largest job board. Kjetil joined Stepstone from the acquisition of Scandinavian e-recruitment platform EasyCruit, a company he founded and one of Europe’s leading e-recruitment platforms. Kjetil holds an MSc in Business and Economics from BI Norwegian Business School (Handelshøyskolen BI). WEBINAR 2 MARKETING IN THE PARTICIPATION AGE Date: June 28, 2013 Time: 4pm-5pm (Manila time) Join Daina Middleton Global CEO of Performics, the performance marketing agency owned by Publicis Groupe, and author of the book "Marketing in the Participation Age" as she discusses: - How do we motivate people to join, Share, Take Part, Connect, and Engage in Digital Campaigns? - What are examples of Participant Marketing Cases? - How does performance marketing fit into traditional and digital marketing? Speaker: Daina Middleton Global CEO of Performics An expert in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton is the global CEO of Performics, one of the largest search and performance media agencies delivering performance marketing solutions and quantum business results for a list of blue chip clients by applying innovation and solving complex challenges. Daina believes marketing and consumerism are undergoing a transformational change and tools, processes and language need to evolve as a consequence. She is known for thought leadership in the social marketing space – creating a new marketing lexicon including “participant marketing” – and has developed several ground-breaking market intelligence tools where brands can utilize social listening to effectively compete in interactive marketing. Participant marketing shifts the philosophy about how brands and people connect, creating new roles and equal status. Through her many years of client experience, she is also driven to redefine marketing to focus on performance, where agencies are compensated for the results they deliver for brands. Before moving to the agency side of the industry, Daina spent 16 years working at Hewlett-Packard in key marketing positions. She was involved early in exploring the marketing impact of the then unknown phenomenon called the “Internet.” At the time of her departure she was the director of advertising for HP’s $28 billion global Imaging and Printing Group, managing both digital and traditional mediums. She is a regular industry speaker with appearances at Conversational Marketing Summit, ad:tech, WOMMA, VideoNuze, and iMedia, to name a few. She was also named as one of Mobile Marketer’s 2011 Mobile Women to Watch. REGISTER VIA: imadigitalmarketer/freewebinar/
Posted on: Fri, 07 Jun 2013 08:25:10 +0000

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