July 2014 Honors for the Kia Sportage and Kia Cadenza in this year’s Initial Quality StudySM by J.D. Power Committed to quality Photo: Honors for the Kia Sportage and Kia Cadenza in this year’s Initial Quality StudySM by J.D. Power Kia has been on a bit of a roll lately and continues to pile on the awards. The most recent is the recognition from the J.D. Power 2014 Initial Quality Study (IQS) with the Sportage awarded “Highest Ranked Small SUV in Initial Quality in a Tie” and Cadenza as the “Highest Ranked Large Car in Initial Quality”. “The results of the J.D. Power Initial Quality Study demonstrate Kia’s long-term strategy to concentrate on quality, strengthen our brand and elevate the ownership experience,” said John Crowe, vice president, service & aftersale operations, Kia Motors America. “The Sportage and the Cadenza are two prime examples of how far the entire Kia model line-up has progressed in the way of design, performance, sophistication and value.” The IQS is designed to quantify the experience that new vehicle owners have, by examining problems they experience within the first ninety days of ownership. In order to determine rankings, J.D. Power looks at 233 key problem areas and then calculates the problems per 100 vehicles. This design takes a comprehensive look at vehicle ownership, with problems spread over the following eight categories: •Exterior •Interior •Seats •Engine/Transmission •Features/Controls/Displays •Heating, Ventilation and Air Conditioning •Audio/Communication/Entertainment/Navigation •Driving Experience The focus of the study is model-level performance and comparison of individual models to similar models in respective segments, which helps manufacturers worldwide to design and produce higher-quality vehicles that exceed owners’ expectations Stop by today and experience the difference for yourself. *The Kia Cadenza and Kia Sportage received the lowest number of problems per 100 vehicles among large cars and small SUV’s (tie), respectively, in the proprietary J.D. Power 2014 Initial Quality StudySM. Study based on responses from 86,118 new-vehicle owners, measuring 239 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2014. Your experiences may vary. Visit jdpower.
Posted on: Mon, 28 Jul 2014 19:36:22 +0000
Trending Topics
Recently Viewed Topics
© 2015