Junior Horlicks A 15 second TVC for JWT Delhi and Glaxo Smith Kline 7 days between 2 cities from PPM to delivery,a grueling 13 hour shoot shift and straight into the edit room through the night ,96 hours of non-stop post heavy CG work , 27 edits in 9 languages and two audio shifts later, 15 seconds of filmmaking that had the client beaming. We were approached by JWT delhi to produce a 15 second TVC introducing the new mascot for Junior Horlicks and the new packaging to be launched in 2014 . Being a studio whose forte is CG and live action integration, the onus was on us to translate the 2D mascot concept into a fleshed out CG ambassador to be used in all future Jr.Horlicks TVCs. RGBA Studios Aakash Shivdasani was called upon to direct this spot. Agency - JWT, Delhi Creative - Surjo Dutt, Romit Nair Servicing - Bhavana Dogra, Akriti Anand, Riya Mitra Production House - RGBA Studios Pvt. Ltd. Director - Aakash Shivdasani Producer - Sandesh S. Pai DoP - Gagan Vishwakarma Asst. Director - Priyank Rawal Asst. DoP - Ravindra Line Producer - Anand Upadhya Line Producer - Rohit Sharma Costume Stylist - Reena Manavath & Ruchika Ittal Hair/Make Up - Krish Chauhan & Bhaavna Grade/Online - Amol katkar / Falgun Busa (Lemon Yellow Sun ) Composer - Venkatesh Srikanta
Posted on: Mon, 24 Nov 2014 09:53:30 +0000
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