"Just imagine the retail traffic if every Instagram showing a - TopicsExpress



          

"Just imagine the retail traffic if every Instagram showing a new-season item was shopable, if every Facebook and Weibo feed came with a stockist list, every Tweet had a price and every YouTube video let consumers shop the runway. Online sales would be directly linked to digital distribution and social media coverage of a particular show, and designers would actually be able to track effectiveness and return on investment" ... A great piece by Australian Fashion Week Founder Simon Lock
Posted on: Mon, 30 Sep 2013 06:28:52 +0000

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