Kelly Services “It is no use saying we are doing our best. You have got to succeed in doing what is necessary.”—Winston Churchill Many successful businesses have been spawned by persons who saw a new trend in an old industry and had the flexibility to change directions. Russell Kelly served as a fiscal management analyst in the Army’s Quartermaster Corps during World War II. His job was to break through red tape and get food delivered wherever it was needed and on time. One person described Kelly as the General Patton of food delivery. When the war was over, Kelly formed a business to offer services to other companies that were in a boom period but often lacked the expertise to get paperwork done. Initially, Kelly offered to perform the work at his office, but his clients wanted the work done in their own offices. Kelly began supplying skilled workers on an as-needed basis to get companies past a temporary manpower crisis. As demand for the service increased, Kelly realized that he was witnessing the wave of the future. Soon, all of the carefully selected talent he had recruited was busily employed. Then Kelly discovered there were vast numbers of women who wanted part-time or temporary work—particularly mothers with children in school and older women with secretarial experience. The term “Kelly Girl” soon became a household word. As times changed, Kelly Services expanded its temporary-help force to include marketing, labor, and technical services. From the very start, Russell Kelly offered an unconditional guarantee to his customers, and that commitment to satisfaction and quality put Kelly Services on top of the temporary-employment business for over fifty years. Consider This: Recognize what the market really needs and wants—give it to them, and you will develop a strong base of loyal customers.
Posted on: Mon, 19 Aug 2013 00:20:22 +0000
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