Kenya reaches out to tier II cities Kenya conducted three city Travel Trade interaction Chandigarh, Sanjay Pahwa: Kenya Tourism Board (KTB) is focusing on expanding its promotion to Tier-II cities in India and on showcasing Kenya as an adventure, romantic and luxury destination. The tourism board concluded its travel trade interaction across three cities, namely Jaipur, Chandigarh and Lucknow, which collectively witnessed participation of Indian travel trade delegates. It is for the first time KTB has conducted travel trade interaction in all these three cities. With India being one of the most prominent markets, the tourism board aspires to expand the diverse product offering of the destination through a gamut of integrated destination marketing initiatives. In 2012 over 61,275 Indian tourists travelled to Kenya. India is the 4th largest source market with 6.9% market share till June 2013. Since 2009 India has registered a growth of 68% in the number of tourist’s receipts. It aims to achieve 2,00,000 annual tourist arrivals from India in the next five years. India has always been an important source market for Kenya as a tourist destination. Kenya has come up with lot of promotions and activities to highlight the destination in India and attract the avid travelers. Ms. Betty Ichan, Regional Marketing Manager – Emerging Markets said, “India is a very important market for us. Our motive in the road show is to interact with the Travel trade and emphasize our interest in the Indian market. We will continue to aggressively market our products in the Indian market through various initiatives such as online training programme, joint ventures, one-to-one interactions with the travel trade, cinema campaigns and FAM trips. “ She further added, “The increase in the air capacity will further boost the number of visitor’s numbers from India. It is a country which has everything for everyone. With the encouraging growth in the last year we look forward to upward increase in the number of tourists for the coming year. “ Kenya has taken the lead among East African nations to bring in a fair degree of environmental consciousness among visitors. It has executed a three level (Gold, Silver and Bronze) rating for the hotels, resorts and lodges. Kenya uses both traditional and technological approach to protect the nature and wildlife. Ecotourism helps conserve natural resources and endangered species. Kenya has created a sustainable tourism market. It is a country which has something for everyone. With the changing times also it has kept the cultural essence together. From the pristine beaches and coral reef, equatorial forests and mighty snow-capped mountains, searing deserts and cool highland retreats and endless opportunities for adventure, discovery, relaxation, it has more than one can ever expect from one single country to offer.
Posted on: Fri, 14 Mar 2014 14:50:45 +0000