Keyword Research Everyone would like their pages to rank #1, which begs the question rank for what? Not all keywords and keyword phrases are equal. Some are typed into a search engine more often and some are more likely to lead to a sale. You don’t need or want to optimize for every possible keyword or phrase. For example say you sell real estate in Des Moines, Iowa. You might think it important to rank well for the phrase “real estate,” but is it? Someone looking to buy property in New York or Los Angeles isn’t going to be interested in the homes you sell in Des Moines. Why spend time and money trying to get those people to your site. You’d do much better to target phrases that include Iowa and even better Des Moines. As a web designer you might think it important to rank well for the phrase “web design,” but again is it important? Are people searching for the phrases “web design” looking to hire a web designer or are they looking for information about web design, perhaps a definition? There are 3 types of queries someone might type into a search engine Informational queries – searching for information from general to specific Navigational queries – searching for a specific site or page Transactional queries – searching with an intent to purchase You probably don’t want to spend time ranking a blog post of information for a transactional query and you probably don’t want people typing informational queries to land inside your shopping cart. All three types of queries are important and each could ultimately lead to a sale. Someone finding helpful information on your site may very well come back later and buy something. The important thing to understand is that what a person types into a search engine reveals something about their intent and that based on the searcher’s intent you’d want different pages of your site ranking for different queries. Thanks and Regards, Swathi Business Development Officer SEOpals freelanceguru.org/
Posted on: Wed, 10 Jul 2013 09:00:45 +0000
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