"King aide Clarence Jones credited CBS’ “gavel-to-gavel” coverage – the network blew out its lineup to cover the march – for giving millions of viewers, in all of the country’s major media markets, the chance to watch King deliver a speech in real time, for the 1st time. “I am convinced that, aside from the content of what he said, the sheer impact - people were taken aback by the extraordinary power of who he was…When you have a significant amount of broadcast time, in all of the major markets, with his speech, & the background of those more than 250,000 [marchers] - it was a game changer.”
Posted on: Tue, 06 Aug 2013 01:16:43 +0000
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