MY GUESS PAPER ON BRAND MANAGEMENT MBA-4 Some of my students feel that the list of 46 Likely Questions posted by me earlier, is TOO LONG. So here is my attempted GUESS work about only 15 LONG QUESTIONS (short questions excluded) which if studied sincerely, should help them HOPEFULLY sail through the final exam on 4TH SEPTEMBER 2013. BEST OF LUCK DEAR STUDENTS.YOU WILL NEED IT! 1. EXPLAIN 5 LEVELS OF MEANING FOR A PRODUCT. WHY DO BRANDS MATTER? 2. WHAT ARE BRANDING CHALLENGES AND OPPORTUNITIES IN TODAYS WORLD? 3. NAME AND EXPLAIN 4 MAIN STEPS OF BRAND MANAGEMENT PROCESS. 4. WHAT ARE THE MARKETING ADVANTAGES OF STRONG BRANDS? LIST AND EXPLAIN 4 MAIN STEPS FOR BUILDING A STRONG BRAND? 5. DEFINE CUSTOMER BASED BRAND EQUITY CONCEPT. BRAND EQUITY IS A BRIDGE FOR MARKETING FROM PAST TO FUTURE.EXPLAIN. 6. MENTION AND EXPLAIN THE CRITERIA FOR CHOOSING BRAND ELEMENTS. 7. DRAW AND EXPLAIN CUSTOMER BASED EQUITY PYRAMID. EXPLAIN CBBE MODEL. 8. EXPLAIN DIFFERENT TYPES OF PRICING IN INDIAN MARKETS. 9. WHAT ACCORDING TO YOU ARE THE PROBLEMS WITH CELEBRITY ENDORSEMENT? EXPLAIN WHETHER THIS CONCEPT SHOULD BE USED OR NOT. 10. WHAT IS BRAND TRACKING? HOW IS IT CONDUCTED? HOW IS IT INTERPRETED? 11. EXPLAIN ZALTMAN METAPHOR ELICITATION TECHNIQUE. 12. EXPLAIN CONJOINT ANALYSIS. 13. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT AND WHAT IS ITS IMPORTANCE TODAY? 14. WHAT IS THE RATIONALE FOR BRANDS GOING GLOBAL? WHAT ARE THE ADVANTAGES OF GLOBAL MARKETING? WHAT ARE ITS DISDVANTAGES? 15. EXPLAIN BRAND EXTENSION, ITS ADVANTAGES AND DISADVANTAGES AND SHOW HOW CONSUMERS EVALUATE IT. BEST OF LUCK AGAIN !! J S BROCA 25TH AUGUST 2013 MOBILE 9911368601 E-MAIL : jsbroca@yahoo
Posted on: Sun, 25 Aug 2013 04:38:13 +0000
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