Marketers develop a need for a product and satisfying that need by the consumer buying the product; the purchase will create the perception of positive consequences, a happier life, more friends, better job, place where the sun always shines. These consequences are all personal to the consumer without taking into account of the wider environment in which they live. For the producer, there is little or no economic benefit in considering consequences beyond the immediate satisfaction of the consumer. For the consumer, there has to be conscious effort to think beyond the initial purchase and their own desires rather than the consequences of their action. There is a form of collusion between producer and consumer, both implicitly accepting that few, if any product will really be the Holy Grail to a fulfilled life. So how do we all overcome this complicity if, as the scientist are saying, we are heading towards an environmental catastrophe? re-imaginingtights.tumblr/post/80163427182/public-tights-wash-swiss-cottage-camden
Posted on: Mon, 24 Mar 2014 13:50:07 +0000
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