Marketing- Marketing is used to create the customer, to keep the customer and to satisfy the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Goods-Physical goods that may be manufactured, produced in farms or mined. Services-These are intangible products that involve performing some service for the customers. This may be service performed on the customer, like a haircut, on customer’s possessions, like servicing of car, or for the customer, like screening of a movie. Services account the maximum marketing effort after products in most of the countries SWOT Analysis-SWOT analysis (alternatively SWOT Matrix) also sometimes known as TOWS, is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. Strengths:characteristics of the business or project that give it an advantage over others Weaknesses:are characteristics that place the team at a disadvantage relative to others Opportunities:elements that the project could exploit to its advantage Threats:elements in the environment that could cause trouble for the business or project
Posted on: Sat, 06 Dec 2014 05:54:03 +0000
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