[#Marketing] Experian Acquires 41st Parameter for $324m - Experian - TopicsExpress

[#Marketing] Experian Acquires 41st Parameter for $324m - Experian has acquired device identification company 41st Parameter for $324m (£200m), in order to strengthen its web fraud detection and authentication offering. The acquisition should boost Experian's revenues by around $26m in the first year, and help expand its fraud prevention division to make up about ten per cent of its overall business over the next few years, up from 6-7 per cent currently. 41st Par... htl.li/2Anc0H

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