Meanwhile, it’s March, and the entire country’s about to fall in love with college basketball again. The March Madness broadcast rights are worth $771 million alone every year. That’s before you factor in a merchandise industry that was worth $4.62 billion in 2012. Or events like the Final Four, held in an 80,000-seat stadium where prices on the NCAA-sanctioned secondary ticket market range from $130 to $2,750. Everyone knows NCAA players are getting screwed out of a fortune, but sometimes it’s good to repeat the numbers out loud just to make sure we’re all on the same page. If you’re one of the people who still thinks college athletes are fairly compensated with a $40,000 scholarship, think of it like this: That’s not even $40,000 they’re getting. That’s a voucher. It costs the schools nothing. It’s like cooking at a restaurant that clears hundreds of millions of dollars every year, and they pay you by giving you free food for the year. It’s total bullshit by Andrew Sharp@grantland
Posted on: Wed, 19 Mar 2014 18:10:33 +0000
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