Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you’re better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple outcomes, with branching if-then plans and hypothetical scenarios — but those plans are only as effective as events are predictable. It’s extremely difficult to say how long current trends will remain significant — innovative technologies are popping up faster than we can forecast — and it’s impossible to tell which new trends could emerge during your campaign and thwart your efforts... ow.ly/HQLlX
Posted on: Fri, 23 Jan 2015 20:53:04 +0000
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