My Apology Letter: What I Learned About Email Marketing Recently I sent an email about my fan fundraising campaign to a new list I created using addresses I scraped from the lists of the bands I play in: Mollys Revenge, Story Road, Little Black Train, plus addresses of our customers on our online Bandcamp Store. I was surprised and embarassed to receive the following email from MailChimp with this scary subject line: MailChimp Compliance High Abuse Rate Suspension A recent campaign, Tradition Kickstarter #1, generated spam complaints at a rate that exceeded allowable industry thresholds ... Noting that an above-threshold rate of spam complaints was returned for the campaign, we do have to ask that the full Stuart Mason Mailing List be removed from the account at this time. In order to send through MailChimp, the content being promoted through the campaign must match the domain and branding where the recipients opted in. If campaign content and point of opt-in are not directly related, the campaign can be considered third-party marketing and reported as spam by recipients. If you wish to provide subscribers with information on another brand or project that you offer, we recommend sending a campaign using the branding that subscribers opted in under that explains the new project, and provides the opportunity to sign up to hear about this new brand separately. Doing so helps to keep customers informed and minimize spam complaints. I apologize for any inconvenience this email mixup may have caused. See below to opt in to my new list. Thanks for your support! Sincerely, Uncle Stu eepurl/baodx9
Posted on: Tue, 13 Jan 2015 04:14:28 +0000
Trending Topics
Recently Viewed Topics
© 2015