“Native advertising” — in which advertising is presented to mimic the appeal of editorial content — is all the rage elsewhere. The Times, so far, has only dipped its toe in that water but continues to explore new advertising ideas, including “micro sites” devoted to specific advertisers. One small example from The Times, as David Carr noted recently in a column on native advertising, is in the guide to New York City activities, The Scoop. There, Citi Bike (itself sponsored by Citibank) sponsors a way to show readers where the bikes are. Harmless, right? Citi Bike gets its message out; The Times gets some revenue; and the consumer gets good information.
Posted on: Fri, 04 Oct 2013 19:30:51 +0000
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