Never mind looking back at 2014, cast our minds back a little further to 1989 and to this TV advert by British Airways, a Hugh Hudson-directed film in which a 1,000-strong cast were choreographed to make up a Picasso-inspired face travelling from around the globe. It was produced at a time when BA called itself “The World’s Favourite Airline” (based on the fact it carried more international passengers than any other airline). Aside from its strong visual impact, the beauty of this advertisement is that it focuses on what airlines are fundamentally about: bringing people together. Apart from the roar of Concorde at the end of the ad, images and sounds of aircraft are entirely absent. The use of non-airline imagery to communicate both the BA brand and its products is a common theme through many of their ads over the years. That some 25 years after it was produced this ad still has the ability to turn heads is a testament to its quality. https://youtube/watch?v=jxs106rp5RQ Video by British Airways
Posted on: Wed, 31 Dec 2014 17:20:18 +0000
Trending Topics
Recently Viewed Topics
© 2015