New Career Opportunity: Title: Account Planner (Marketing Strategist) Location: New Jersey. USA (Job requires regular business trips overseas) Role & Responsibilities: • Responsible for developing Branding and Communication strategies for clients’ Brands and Products. - Set up brand strategy - Develop new product launching strategy - Provide a clear understanding of customer insight in electronic goods area - Develop long term/short term strategic marketing plans that address the given client’s overall goals. - Inspire AE(Account Executive) and CD(Creative Director) with productive strategic thinking to create creative output - Provide proposals and recommendations for integrated marketing plans - Analyze and provide statistics to ensure the vision of the marketing plan, with a thorough understanding of the global cultures, advertising techniques and trends. Preferred Qualifications • More than 10 years experience in a broad range of strategic marketing • More than 5 years experience in the electronics industry • Prefer candidates with experience in marketing smartphones
Posted on: Wed, 04 Dec 2013 18:56:41 +0000
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