Nice article and some good insights: It was Coors that said, We are the coldest of the cold. We are brewed in the mountains; we ship in refrigerated trucks. They put a stake in ice-cold beer and people literally began to think and continue to think to this day, Ive got to drink my beer ice-cold. Of course, there is a practical reason for drinking beer cold: Chilled beer is harder to taste. Coldness neutralizes the flavor, which makes many beers — particular cheap beers — more drinkable. So it actually does a really great job on two levels, she says. It convinces you that you need to have a cold beer, and you actually think this product is superior because it doesnt taste as bad as the competitor, which is slightly warmer.
Posted on: Wed, 04 Dec 2013 12:13:28 +0000
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