Nike was criticized for its use of the Beatles song Revolution in a 1987 commercial against the wishes of Apple Records, the Beatles recording company. Nike paid US$250,000 to Capitol Records Inc., which held the North American licensing rights to the recordings, for the right to use the Beatles rendition for a year. Apple sued Nike Inc., Capitol Records Inc., EMI Records Inc. and Wieden+Kennedy for $15 million.[54] Capitol-EMI countered by saying the lawsuit was groundless because Capitol had licensed the use of Revolution with the active support and encouragement of Yoko Ono Lennon, a shareholder and director of Apple. Nike discontinued airing ads featuring Revolution in March 1988. Yoko Ono later gave permission to Nike to use John Lennons Instant Karma in another advertisement.
Posted on: Wed, 13 Nov 2013 11:31:42 +0000
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