Nudging Instead of - or alongside - pushing and pulling, could nudging be a feasible alternative? The Nudge Theory is a concept in which positive reinforcement and indirect suggestions can achieve non-forced compliance. Nudging is being increasingly used to influence the motives, incentives and decision-making of groups and individuals at least as effectively – if not more effectively – than direct instruction, legislation, or enforcement. It’s a growing field of research. Behavioral economics have identified a series of nudges, social norms and other techniques that could help transform the way households use energy.
Posted on: Mon, 15 Sep 2014 14:36:10 +0000