OOH Industry hoping for a growth oriented budget! The general election gave many advertising agencies reasons to rejoice, especially the ones in the outdoor business. Now the question arises, Will the newly-minted government bring in some favorable amendments with the budget 2014? All eyes are glued to July 10, a remarkable date marked on everybody’s busy calendars since on this day the Modi Government will present its budget. The OOH sector has had a positive start to the year and the industry is hoping for a pro-growth Budget that will ensure that good run continues. Though there are no OOH-centric expectations, the general consensus is that a budget that supports growth and encourages investment will only lead to higher spends on advertising and thus, benefit all facets of the advertising ecosystem. allaboutoutdoor/news/News_Details.aspx?Id=3827 All About Outdoor
Posted on: Wed, 09 Jul 2014 04:18:28 +0000
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