Ogilvy & Mather Programmatic Media PlannerGreater Los Angeles Area, US - Marketing and Advertising, Internet Media planners (MP) are the day-to-day focal point of the account. The MP is expected to have a complete and unquestioned understanding of their assigned client’s media business and overall marketing objectives. The MP is expected to create, launch, and maintain online ad campaigns in multiple DSP platforms. Additionally, the MP will p rovide actionable campaign insights to both external customers and internal teams provide. Responsibilities: Build and traffic campaigns in DSP platforms including desktop, FBX, video and mobile Analyze campaign performance and make recommendations for optimization Own campaign performance and pacing while recommending opportunities for optimization Regular review of performance of campaigns across revenue, performance and pacing Analyze performance to understand value provided by DSPs and other vendors Design and implement tests to evaluate DSP platforms and feature performance Work with internal teams to create Real-time Optimization strategies that align with campaign goals, delivery and performance No salary provided Posted January 20, 2015 at 07:07PM from LinkedIn ift.tt/1xuioz8 Attention: If you want to follow your LinkedIn update, please Skype with Alan Luo. After setup, the email will send to your own emai-lbox and Geekers mailbox.
Posted on: Tue, 20 Jan 2015 19:24:32 +0000
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