On top of the staggering amounts of money junk food companies spend on marketing to kids, many companies such as PepsiCola, General Mills, Coca Cola, and McDonald’s also do targeted “cultural marketing.” This means youth of color get a “double dose” of ads – exposure to general marketing and to the stuff targeted directly at them. For example, African-American youth see 80 to 90 percent more ads for sugary drinks than white kids. A great critique of the junk food industry’s “shameful” marketing practices by our friend Anna Lappé.
Posted on: Tue, 03 Jun 2014 20:01:55 +0000
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