Once upon a time there was Mr. and Miss Kenya Organization where both the National Director of Miss Tourism Kenya and current licensee of Miss World Kenya belonged. Then something changed and each went a different way with what today appears as vengeance. Each sought local business name registrations affiliated to international pageants where they bought licenses to organize pageants lovally as their franchises in an attempt legitimize their existence. As it stands now, the Mr. and Miss Kenya Organization is behind Miss Kenya among the many registrations through which it can send various models to different international pageants, which is how Miss Earth will get a Kenyan representative this year. Miss World Kenya remains affiliated to Ashleys Kenya while Miss Tourism Kenya stays with Vera College. They both run hair design and beauty training institutes, which incidentally has remained an apparent cause of conflict. Liberalization, emerging new markets in the East and the advent of social media have contributed greatly to proliferation of pageants and even models can now seek participation directly without local contests. As a matter o fact, some unscrupulous people have taken advantage o this and purport to be bonafide representatives of some of those contests, literally making it a near free-for-all open market. A very strong selfish drive is its underbelly and this has not been seen nor made relevant to participants. This goes on at the expense of standards which have been compromised as sponsors have become skeptical, public has developed apathy and participants have gradually obtained low gains. There is also a models glut in the market created from these many pageants increasing competition for the few opportunities in our developing economy. Substandard entry and participation criteria has made every young girl and boy think they can be models. Substandard training is offered by inexperienced trainers (mostly former models). All the while there is an apparent desperate attempt to diminish or neutralize competition. Former models in the chain will have received minimal training themselves and little in choreography skills yet move on to imagine themselves as choreographers and are engaged to train other models. Consequently quarks now roam the market to operate agencies that promise modeling opportunities for the naive and vulnerable young people that have believed they have what it takes. I support the widening space but desire some standardization so that we induce vertical growth for all players and increase gains for all including getting better representatives of our Country in international pageants. The point made out there is the simple. It is a marketing event for a countries beauty, culture, fashion, life, ideas, etc. The person representing Kenya or any country for that matter therefore is perceived to be their best, thus all the rest fall below. How profound!!!!
Posted on: Fri, 26 Sep 2014 04:58:28 +0000
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