One of the most controversial themes of Election 204 was the - TopicsExpress



          

One of the most controversial themes of Election 204 was the presence of social welfare nonprofits — dubbed dark money groups because they arent required to disclose their donors. In state-level races alone, 40 nonprofit groups together spent an estimated $25 million on TV ads. Its only a small piece of the more than $850 million total spent on TV ads, but its nearly double what nonprofits spent in 2010. TV ads from these secretive nonprofits were also more successful than independent groups overall. Sixty-three percent of nonprofit ads either backed a winner or bashed a losing candidate, while just under 50 percent of ads from all independent groups were successful.
Posted on: Wed, 17 Dec 2014 20:23:41 +0000

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