Organic supermarket, Whole Foods, has launched its first-ever national advertising campaign, with the aim of sharing a consistent brand message across the U.S. The strategy stands in stark contrast to the more regional approach previously taken by the company and exemplifies how marketing communication can be used to diversify a brand from its competitors. What are the considerations for companies when shifting the way they talk to their consumers? Are there any risks involved in overhauling the brand message or is it a necessity to stay current in an increasingly competitive market?
Posted on: Tue, 28 Oct 2014 09:13:37 +0000
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