Oriflame’s brand promise to fulfill dreams! Oriflame’s new brand promise has its basis in the founding principle of Jonas and Robert af Jochnick when they started the company – to fulfill dreams! A brand promise encapsulates what is unique about a company, so you can quickly understand what the company stands for. During the course of 2013, Oriflame launches a new brand promise of Your Dreams – Our Inspiration™ that will permeate the entire business. We asked ourselves “what does Oriflame stand for?” And quickly came to the conclusion that it is about the will to fulfil people’s dreams. It is deeply rooted in our corporate culture and dates back to the 1960s, the time when Jonas and Robert af Jochnick founded the company. “With the new brand promise we will take your dreams to the next level,” says Linda Voltaire, Marketing Project Director at Oriflame, responsible for the branding project. Whether you dream of being able to develop a career, earn more money, travel to your favourite destinations, look younger, live a healthy life or access beautiful beaches, Oriflame aim to help you understand and fulfil your dreams. These dreams will continue to inspire Oriflame to develop both products and operations. In the year 2013, people will join together from all around the world to share and discuss their dreams. At the Diamond Conference in late January, we launched “Share Your Dream,” an online tool where consultants and managers can share dreams with each other. During the year, we will also launch our “Dream Visualiser” where people can choose inspiring images and display them in social media. With the brand promise “Your Dreams – Our Inspiration ™” in mind, Oriflame approaches the creation of new products with a focus on four main areas: 1. Natural and Durable 2. Research and Innovation 3. News and Trends 4. Wellness and Wellbeing We hope that this can create a clearer range of products that make it easier for our customers to choose. The ‘Dream’ theme will permeate and inspire the business and maybe your dreams can also inspire some of our new products. “All companies say that their focus is on the customer, but we truly believe that we are closer than other traditional retailers to our customers and their dreams. This is because we have direct contact with our three million members. We know that our corporate culture is open to new ideas, that we listen and take ideas seriously. The Internet is always offering new opportunities to interact with our customers, which makes the process even easier, and this is something that we will continue to develop,” says Linda Voltaire. With the new brand promise, Oriflame wants to be the best company at understanding people’s dreams. Oriflame’s brand promise to fulfill dreams! Oriflame’s new brand promise has its basis in the founding principle of Jonas and Robert af Jochnick when they started the company – to fulfill dreams! A brand promise encapsulates what is unique about a company, so you can quickly understand what the company stands for. During the course of 2013, Oriflame launches a new brand promise of Your Dreams – Our Inspiration™ that will permeate the entire business. We asked ourselves “what does Oriflame stand for?” And quickly came to the conclusion that it is about the will to fulfil people’s dreams. It is deeply rooted in our corporate culture and dates back to the 1960s, the time when Jonas and Robert af Jochnick founded the company. “With the new brand promise we will take your dreams to the next level,” says Linda Voltaire, Marketing Project Director at Oriflame, responsible for the branding project. Whether you dream of being able to develop a career, earn more money, travel to your favourite destinations, look younger, live a healthy life or access beautiful beaches, Oriflame aim to help you understand and fulfil your dreams. These dreams will continue to inspire Oriflame to develop both products and operations. In the year 2013, people will join together from all around the world to share and discuss their dreams. At the Diamond Conference in late January, we launched “Share Your Dream,” an online tool where consultants and managers can share dreams with each other. During the year, we will also launch our “Dream Visualiser” where people can choose inspiring images and display them in social media. With the brand promise “Your Dreams – Our Inspiration ™” in mind, Oriflame approaches the creation of new products with a focus on four main areas: 1. Natural and Durable 2. Research and Innovation 3. News and Trends 4. Wellness and Wellbeing We hope that this can create a clearer range of products that make it easier for our customers to choose. The ‘Dream’ theme will permeate and inspire the business and maybe your dreams can also inspire some of our new products. “All companies say that their focus is on the customer, but we truly believe that we are closer than other traditional retailers to our customers and their dreams. This is because we have direct contact with our three million members. We know that our corporate culture is open to new ideas, that we listen and take ideas seriously. The Internet is always offering new opportunities to interact with our customers, which makes the process even easier, and this is something that we will continue to develop,” says Linda Voltaire. With the new brand promise, Oriflame wants to be the best company at understanding people’s dreams. Oriflame’s brand promise to fulfill dreams! Oriflame’s new brand promise has its basis in the founding principle of Jonas and Robert af Jochnick when they started the company – to fulfill dreams! A brand promise encapsulates what is unique about a company, so you can quickly understand what the company stands for. During the course of 2013, Oriflame launches a new brand promise of Your Dreams – Our Inspiration™ that will permeate the entire business. We asked ourselves “what does Oriflame stand for?” And quickly came to the conclusion that it is about the will to fulfil people’s dreams. It is deeply rooted in our corporate culture and dates back to the 1960s, the time when Jonas and Robert af Jochnick founded the company. “With the new brand promise we will take your dreams to the next level,” says Linda Voltaire, Marketing Project Director at Oriflame, responsible for the branding project. Whether you dream of being able to develop a career, earn more money, travel to your favourite destinations, look younger, live a healthy life or access beautiful beaches, Oriflame aim to help you understand and fulfil your dreams. These dreams will continue to inspire Oriflame to develop both products and operations. In the year 2013, people will join together from all around the world to share and discuss their dreams. At the Diamond Conference in late January, we launched “Share Your Dream,” an online tool where consultants and managers can share dreams with each other. During the year, we will also launch our “Dream Visualiser” where people can choose inspiring images and display them in social media. With the brand promise “Your Dreams – Our Inspiration ™” in mind, Oriflame approaches the creation of new products with a focus on four main areas: 1. Natural and Durable 2. Research and Innovation 3. News and Trends 4. Wellness and Wellbeing We hope that this can create a clearer range of products that make it easier for our customers to choose. The ‘Dream’ theme will permeate and inspire the business and maybe your dreams can also inspire some of our new products. “All companies say that their focus is on the customer, but we truly believe that we are closer than other traditional retailers to our customers and their dreams. This is because we have direct contact with our three million members. We know that our corporate culture is open to new ideas, that we listen and take ideas seriously. The Internet is always offering new opportunities to interact with our customers, which makes the process even easier, and this is something that we will continue to develop,” says Linda Voltaire. With the new brand promise, Oriflame wants to be the best company at understanding people’s dreams. Lets together make dream come true! :) Contact us :Emmy Phone : 085710023535 Pin BB : 27102955
Posted on: Mon, 11 Nov 2013 17:29:00 +0000