Our latest post: These Are the 10 Brands Moms Like Most Right Now ift.tt/1fRnu5p By Melissa Hoffmann Dove’s acclaimed Real Beauty campaign seems to be paying off the for brand, as the company was best perceived by moms last month, according to a new study from YouGov BrandIndex. The research firm polled about 5,000 mothers in April to better understand which of 1,250 leading brands they favored, cross-referencing this data with the preferences of all consumers polled during the same 30-day period. Three of the top 10 brands—Amazon, Google and M&Ms—proved to be universal. “Everyone likes these brands,” said Ted Marzilli, global managing director of BrandIndex. For brands on the list, it’s impossible to identify from the data exactly what made them tops for moms. It could have been a stellar marketing effort, or, as in the case of Craftsman, perhaps evidence that more moms wield drills these days. A big gainer in positive perception this year with moms was Facebook, although the social net didn’t make it to the top 10. “There have been lots of stories about how young people are looking for alternative social networking sites because Facebook has become too general-purpose,” Marzilli said. The other biggest perception gainers were Samsung, Galaxy, Google+ and Victoria’s Secret, but most of these rising brands still didn’t crack the top 10 in April. …read more Source: Adweek: Advertising and Branding Unconventional May 08, 2014 at 10:46AM
Posted on: Thu, 08 May 2014 11:37:34 +0000
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