Our need to belong is a fundamental human motive, And when people are socially rejected, they make a great effort to conform and regain approval to preserve their self-esteem. Social rejection also has important consequences on well-being, happiness, and intelligence. At the same time, the need for uniqueness is also a fundamental human motive. When people are treated too similar to others, they (sometimes unconsciously) attempt to do anything to make them stand out. For instance, people who had their uniqueness threatened were quicker to endorse uniqueness-related words and were more likely to express less popular attitudes.
Posted on: Mon, 04 Aug 2014 01:51:54 +0000
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