Out of total annual agriculture production of the country, the province of Punjab contributes 59.6 percent, Sindh 8.6 per cent, Balochistan 25.6 per cent and NWFP contributed 6.2 per cent. Pakistani fruit and vegetables are being demanded in almost all over the world. Presently Pakistan is exporting fruits and vegetables to the USA, the Europe, Middle East, Far East, India and Sri Lanka. Mango, kino, apple, dates, pine nuts, oranges and guava are few well exported fruits and among vegetables are potato, onion, mushroom, garlic, chilly etc. It is observed by looking at the data, Pakistan is heavily relying on one market for each item. For example, Dubai is the biggest market for Pakistani Mango following England and Saudi Arabia. Sri Lanka is the only biggest market for Pakistani fresh apple. In such situation, the buyer dictates his terms. There is a need to explore new markets for Pakistani fruits and vegetables to gain good prices. The Export Promotion Bureau is striving hard to explore new markets and assist interested exporters to increase exports. Kinoo is the most exportable fruit of Pakistan and 32.5 per cent of total exports is being exported to the Middle East alone, followed by Indonesia (22.5 per cent), The Philippines (16 per cent), Sri Lanka (11.6 per cent) and remaining 17.4 per cent to other markets of the world. Latest London based research (Dawn 1 1.11.2001) discovered citrus fruit is best to protect males against prostate cancer, which need to be capitalized by Pakistani exporters. Ninety-seven per cent of fresh apples exported to Sri Lanka only. In adverse conditions, there is no other market available for apple. Exporters must explore new markets to catch up with high prices.
Posted on: Thu, 13 Mar 2014 13:36:14 +0000
Trending Topics
Recently Viewed Topics
© 2015