PLEASE HELP the Tuscaloosa community create an identify (brand itself) beyond football (their words). Greetings! We at Tuscaloosa Tourism & Sports are in the process of articulating a brand and/or identity for Tuscaloosa beyond football to be used universally in marketing campaigns. This identity is representative of what residents of Tuscaloosa do on a weekly basis when it isn’t football season. Back in the summer, we formed a Branding Committee made up of representatives of various constituencies across our community. This committee completed a preliminary survey and attended a workshop. From these two steps we were able to identify a portfolio of assets in Tuscaloosa that both residents and tourists enjoy. The next step in the process is to prioritize these assets such that we find out how the community feels about our assets and which are used the most. This is an important step because brands/identities do not sustain if the community doesn’t believe it or buy into it. This is why we need your help!!!! Please take the time to complete this survey. Next, please send this link to EVERYONE you know living in Tuscaloosa and ask them to complete the survey. It will take 5 minutes of their time. It is important that we have a wide variety of residents with differing backgrounds complete the survey. We will collect data through December 7th. We are very excited at the direction Tuscaloosa is moving! Thank you all very much for your help!!! Please send this link to EVERYONE!: https://surveymonkey/s/productasset
Posted on: Wed, 19 Nov 2014 17:48:22 +0000
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