PPC Training Modules Course updated on : Jan 28 2014 Introduction to Search Engine Marketing Benefits of Search Engine Marketing Adwords Vs. Microsoft Ad center Types of Search Marketing (PPC, CPM and CPV) Introduction to Google Adwords Account Creation Billing Types Adwords Interface Basic Adwords Terminology Recent updates in Adwords Account structure in Adwords Limits in Adwords Campaign Setup Types of Campaigns Search , Display, Search & Display, Online Video Location Settings and Advanced Settings Language, Networks and Devices Bidding Strategies Budget Settings Schedule: Start date, end date, ad scheduling Ad delivery and Ad Rotation AdGroup and Keywords Setup Adgroups Structure Example Adgroups Keyword Match Types Broad Match Phrase Match Exact Match Negative Match Keywords Bidding Ad Format and Guidelines Structure of Ad Character Limits Landing Page Quality Keywords in Ads Guidelines for Ads Creation Restricted categories Ad Extensions Location Product listing ads Site links Call Social Dynamic search ads App Reviews Campaigns, Adgroups and Keywords Dashboard Quality Score and Ad Rank Filters and Segments Column Customization Search Terms Auction Insights Keyword Reports Labels Automate Rules Keyword Diagnosis Dimensions Tab Display Network and Video Campaign Setting a Display Network Campaign Concept of CPM and Branding Types of Targeting Automatic Placement Manual Placements Topics and Interest Remarketing Ad Formats for Display Network Display Planner Tool Contextual Targeting Tool Setting a Video Campaign YouTube Targeting Methods Cost Per View (CPV) Bids Type of YouTube Ads Audience and Auto target Tab Adwords Tools Opportunities Change History Conversions Google Analytics Account Access Levels Google Merchant Center Keyword Planner Display Planner Ad Preview and Diagnosis My Client Center Adwords Exam Guidelines Adwords Certification Exams Exam Format and Pass Percentage Sample Exam Questions Free Certification Exam Test Sites Call on 9052425444 for complete details about the course #wtacademy webtrainings.in/ppc-sem-training-hyderabad.html
Posted on: Wed, 19 Mar 2014 07:33:58 +0000