PRESS RELEASE FOR IMMEDIATE DITRIBUTION Quiteria and George Present Memoirs of a Geisha, Fashion and Haute Couture Showcase 16 November 2013 “Showcasing the Art of Doing in Contemporary Fashion” In its Inaugural Launch Memoirs of a Geisha celebrates fashion and haute couture within the South African Fashion Industry paradigm. The event, which will be hosted on the 16th of November 2013, is a key event on the South African Fashion Calendar, and will showcase the bespoke work of Quiteria Lebohang Kekana and George Malelu who have over 10 years experience in the South African Fashion Industry. With a formidable rap sheet in the local fashion industry, including design for South Africa’s celebrity A-list, being part of Young Designers Mzansi Initiative, Johannesburg Fashion Week 2009, and an Ambassador for Mpumalanga Fashion Week, Quiteria Lebohang Kekana, is infamous for his expressive and flamboyant designer wear. Quiteria is influenced by the diversity of South African Culture. He describes his work as architecture in motion. He approaches his designs with a genius that reconciles various eclectic elements, to produce an output, that makes the mundane fantastic. “Timeless fashion is achieved through intelligent design which accentuates individual style, yet still manages to keep abreast with current fashion trends.” - Quiteria Lebohang Kekana, Co-producer of Memoirs of Geisha George Malelu had never predicted that when he made the authentic decision of switching his career option from Political Science to Fashion, his work would have graced the Vodacom Durban July Young Designer Initiative (2009), The Royal Basotho Family as well as the stages of the Miss World pageant in London, Ordos and China. His success is due to his emphasis on classic silhouettes and design. Making use of unusual and modern fabrics, the wearer of the garments is ensured classic comfortable fits with a modern twist, that is expressed through the various fabric prints and textures used. “In todays dynamic fashion environment, it takes a significant amount of creative genius to continuously re-invent a traditionally rigid yet sophisticated design theme into an evergreen style that draws heavily from the past but continues to be truly vanguard” - George Malelu, Co-producer of Memoirs of Geisha Memoirs of a Geisha is specifically inspired by the meaning of the term Geisha, a social phenomenon that originates from 7th century Japan. Contrary to popular misconception, a Geisha is not an overpriced mistress, but comprised of a network of some of the most successful businesswomen in 7th Century Japan. The word Geisha is made of two Japanese words meaning doer of art. Through well constructed design and a wealth of knowledge, the two designers will deliver a line that is pure art and offers a fresh perspective on global fashion trends, for the fashion savvy, upwardly mobile individual. The initiative is a collaborative effort in partnership with some of the most aspirational brands in the fashion and lifestyle sector. On arrival patrons will be treated to luxurious champagne and cup cake pairing, courtesy of Buttercup Baby which produce enchanting, hand crafted cakes and confectionery, which have been sampled by the likes of Richard Branson. “My business experience and savvy have helped me identify the relevant opportunities to making Buttercup Baby a locally inspired and internationally recognized brand. Memoirs of a Geisha, re-enforces the luxury appeal of our brand and takes us that much closer to fulfilling our brand directive. “ – Nicola Ontong, Director of Buttercup Baby. Patrons will also be treated to a stylized multi-sensory lifestyle experience comprising of live music and performance by Glodine, who is a rising Afro Soul Artist and vocalist, that has performed with the likes of Sliq Angel, MXO and has had a residency with the international theatre production – Umoja. She will be joined by SAMA Award Winning Ishmael Morabe of P.O.C, Skeem and Jozi fame as well as Idols 2013 top 16 finalist, Phillip Dube. Patrons will then be delighted with a devilishly decadent and sensual 15piece haute couture showcase, which will be distinctly orchestrated and choreographed, by Oyama Sivuyile Dyosiba owner of Oyama Management Agency - Oyama Management Agency provides production management, model and talent management for its arsenal of clients. The agency has a significant footprint within the African continent, including countless formidable fashion shows and showcases across Africa, including but not limited to; Botswana (Miss Global Botswana), Mozambique, Zimbabwe and Namibia. “Collaboration with Quiteria and George on Memoirs of a Geisha is an exciting development for our agency. With our premium service offerings, talent and industry experience, we are set to articulate and execute the perfect backdrop for an exquisite and rare showcase. This platform is also an opportunity for Oyama Management Agency to gain access to a relevant and captive audience, that is synergetic to our current offerings” – Oyama Sivuyile Dyosiba, Director of Oyama Management Agency. Memoirs of a Geisha will take place at one of Johannesburg’s key business lifestyle and leisure locations - The Elevate Rooftop Venue at the five star Reef Hotel, located in the heart of Johannesburg’s financial district. The Elevate is the perfect backdrop for one of Johannesburg’s key fashion events. Standing tall as one of 30 skyscrapers in the City of Johannesburg, it offers a 360 degree view of Cosmopolitan Johannesburg. “By supporting Memoirs of a Geisha, we are aligning ourselves to a synergetic brand that will ensure return visits from a relevant aspirational target market, that subscribe to the numerous benefits and offerings of our location.“ – Julie Soalheiro PR and Marketing Elevate at the Reef Hotel. At a nominal cover fee of R150, patrons not only get to experience an amazing fully catered event, but walk away with a bespoke goodie bag as well as a chance of winning one night’s stay at the exquisite five star Reef Hotel. Should you be interested in participating in this unique lifestyle experience, or assist us in promoting this noteworthy initiative, please feel free to contact us. Project Manager - Oyama Dyosiba (072) 404 5160 oyama.dyosiba@yahoo Event Details Date : 16 November 2013 Time : 18h30 – Late Venue : Elevate at the Reef Hotel Johannesburg 18H30 – 19H00 ARRIVAL AND OPENING COCKTAILS 19H00 – 19H30 LIVE PERFORMANCE BY GLODINE, ISHMAEL MORABE AND PHILLIP DUBE 20H00 – 20H45 FASHION PRESENTATION 20H45 – 02H00 AFTER PARTY
Posted on: Mon, 04 Nov 2013 12:41:46 +0000
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