Pemberton & Whitefoord International Design Consultants launched colourful characters and interactive video games for its current packaging re-design for multi-nationwide grocer and merchandiser Tesco. Adopting a narrative that builds on the legacy of the Olympics, the model launched a loveable line of animal characters to its youngsters cereal packaging. Every character is a part of the Brekkie Squad–eight sporty animals who reside in Brekkie Parc, a land made made up of various sporting places, from the White Water Rapids to the Breakfast Parc Olympic Area. Logos for the Parc and Squad have been designed to create a robust, enjoyable id and to permit the kid to really feel a part of a membership. Incorporating sport-associated video games and puzzles, the interactive packs assist interact and entertain younger shoppers. Designed by Pemberton & Whitefoord International Design Consultants Shopper: Tesco Nation: United Kingdom Metropolis: London Associated Posts: Dyson’s 20 Best Inventions of the Year Include Packaging Innovations Levi’s Basics …read more The post Tesco Youngsters Cereals appeared first on DICKLEUNG DESIGN 2014.
Posted on: Tue, 21 Oct 2014 12:35:15 +0000