Position Opening: Director of Marketing Luminato Festival is seeking a strategic and experienced Director of Marketing. Reporting to the Artistic Director, the Director of Marketing will build the sales and marketing campaigns for the Luminato Festival to grow the success and awareness of the Festival locally, nationally and internationally. Job Title: Director of Marketing Department: Marketing and Communications Location: Toronto Reports to: Artistic Director Luminato Festival is seeking a strategic and experienced Director of Marketing. Reporting to the Artistic Director, the Director of Marketing will build the sales and marketing campaigns for the Luminato Festival to grow the success and awareness of the Festival locally, nationally and internationally Role and Responsibilities • Work with external strategic marketing, brand agencies and internal stakeholders to develop and execute campaigns to attract the maximum potential audiences for both free and ticketed events • Work with the ticketing team to ensure the highest degree of customer service is achieved for all Festival-goers and that ticket sales goals are achieved • Build and execute targeted campaigns to attract cultural tourism from across North America and the world • Work with Corporate Partnerships and Programming teams along with outside creative partners and agencies to ensure that all corporate partner benefits are delivered and activations are successfully achieved • Identify and build partnerships to grow awareness of the Luminato Festival and programming to extend the Festival brand and drive attendance • Develop marketing and community relationships that advance the success and presence of the Luminato Festival beyond the 10-day Festival period • Negotiate and execute partnership agreements and ensure that partners fulfill all agreed upon tactics and strategies in a timely manner • Create and manage the marketing budget to achieve organizational marketing goals • Work with team to grow strong audience response and traffic on website and social media platforms • Develop and manage style and logo guides for internal and external service providers • Work with digital team to ensure that the website is intuitive, efficient and is a year-round tool of Festival and cultural information • Manage outside research firm in the execution of comprehensive annual audience survey • Lead, manage, develop and support the Marketing team which includes, recruiting staff, conducting reviews and inspiring staff Qualifications • Communications and/or marketing post-secondary education • Minimum of five years progressive marketing experience in a not-for-profit sector: Experience working within a variety of arts marketing fields, ideally within a multi-arts background. • Demonstrated knowledge and experience using both traditional and digital media marketing campaigns. • Advanced knowledge and understanding of best business practices that are unique to arts marketing. • Access to industry peers for development of partnerships. • Highly organized and able to work well under pressure of deadlines and extended work hours during Festival lead-up and during the Festival cycle. • Excellent communication skills, both written and oral. • Strong interpersonal skills and ability to work with a variety of personalities. • Proficiency in MS Office, Adobe Suite including Acrobat. Additional Information To apply, please send a resume and cover letter (Word or PDF documents only) to resumes@luminato with “Director of Marketing” in the subject line by 5:00 p.m. on October 23, 2014. We thank all those that apply however due to the volume of applications only those selected for an interview will be contacted. Luminato Festival is an equal opportunity employer. No phone enquires please. About the Luminato Festival Luminato Festival is Toronto’s international multi-arts festival for people open to having art change their outlook on the world. For 10 days each June, Luminato transforms Toronto’s theatres, parks and public spaces with hundreds of events celebrating theatre, dance, music, literature, food, visual arts, magic, film, and more. Luminato Festival is a charitable, not-for-profit, cultural organization whose vision is to commission and present significant local, national, and international programming that reflects Toronto as a crossroads of ideas, cultures and traditions. Now in its 9th year, Luminato has become one of North America’s leading arts festivals. The Luminato Festival runs June 19-28, 2015. October 04, 2014 at 08:55PM ift.tt/1rWzdU0
Posted on: Sun, 05 Oct 2014 04:35:17 +0000
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