Prior to the recent business transformation, Saks was operating - TopicsExpress

Prior to the recent business transformation, Saks was operating the online and brick-and-mortar businesses completely separately. “We intentionally made dotcom separate 13 years ago,” noted Rodgers. Since then, the omnichannel reality set in: “Our best customers shop across all channels and devices; and mobile is now the fastest-growing segment.” As many as 46% of Saks customers purchase as a result of mobile; and 60% of customers are on social media every day, he reported. “We had to rethink everything, including our organization.” (via Retail TouchPoints)

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