Ques: If we rank high on our brand terms in organic results, do we need to rank well on paid search? Ans: Yes, you may need to rank well on paid search even if you have high rankings within your organic search keywords. That’s because ranking high on organic search, even for your selected terms does not mean automatic success in achieving your business goals. If the ROI for paid search campaign is better than the organic search campaign, it makes more sense to do so. Also, paid search ads on top reinforce the presence of top organic search results. They make your brands/products/services look more credible.
Posted on: Tue, 02 Jul 2013 06:28:57 +0000
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