Quote: A few years ago everybody, especially in Silicon Valley, thought all content was going to be free because it’s all about the distribution. The pendulum has swung completely. Those companies that used to be pure distribution companies have become media companies. Apple, Amazon and Microsoft now understand intellectual property isn’t just software. What’s differentiating them from their competitors is having more compelling content on their sites so people stay there — the stickiness factor. It’s increasingly difficult to create great content. It’s easy to create content because anyone can take a picture, anybody can blog, but that’s not content that’s going to be monetized.
Posted on: Fri, 29 Aug 2014 15:42:02 +0000