Remember when Netflix raised the price of its most popular DVD rental/streaming-movie price by 60 percent? A million people canceled their Netflix subscriptions. An employee told me at the time that, incredibly, Netflix’s spreadsheets showed that the company would still come out ahead, even with the mass defections. Netflix had already factored the anger into its business plan. And that’s exactly what Adobe’s spreadsheets show. Even if the predicted number of angry customers abandon Photoshop, the total annual revenue for Photoshop will increase as a result of the rental-only program. That’s why the petition is utterly hopeless. Adobe won’t change its course, because Adobe doesn’t care about those people. It already considers them a lost cause. It’s very clearly a case where customer happiness is being sacrificed for more profit.
Posted on: Fri, 05 Jul 2013 22:41:18 +0000